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Daily Unique visitors are different than Monthly Unique visitors

December 10th, 2008 Comments off

Unique Visitors commonly a mis-understood topic in web stats/traffic discussion.

First off, unique visitors can be defined differently: by cookies, IP hosts, a combination of cookies and IP hosts, or by more stringent panel arrangements. Each option has strengths and weaknesses, but it is important to understand the method used when calculating a UV. For example: UV (cookies), UV (IPs), UV (panel), UV (advanced). For example at GoStats we use UV (advanced) since we look at both cookie and IP address data to make the best assumption on who is unique. When you are asking for or displaying stats, please keep in mind these differences.

Now, it becomes more complicated if you are looking for more than just daily traffic levels. Read more…

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